Hyper-Local SEO Statistics 2023-2024

 

1. 56% of local businesses have not yet claimed their Google My Business listing. (7)
2. 46% of all Google searches have local intent, making mobile search crucial for local SEO. (3)
3. In the last year, 58 % of consumers used voice search to find local businesses. (10)
4. Google “near me” searches have increased 250% in the past two years. (1)
5. 92% of users choose businesses on the first page of local search results. (11)
6. The first result of local business searches gets 24.4% of all clicks. (9)
7. 88% of potential customers look for online reviews before choosing local services. (2)
8. 78% of local searches on mobile result in an offline purchase. (8)
9. 29% of people search for local businesses at least once a week. (15)
10. 80% of people lose trust in a business with inaccurate or inconsistent contact details. (12)
11. Businesses with a claimed Google My Business listing receive 7x more clicks than unclaimed listings. (5)
12. 86% of customers use Google Maps to find local businesses. (6)
13. 91% of consumers 18-34 years-old trust businesses with positive reviews. (13)
14. 61% of mobile searchers are more likely to contact a local business with a mobile-friendly site. (14)
15. 97% of consumers check a company’s online presence before visiting them. (4)

Key local SEO stats for 2023

 

Local business optimization continues to take precedence, given that the astounding 46% of all Google queries are made with local intention, making mobile-friendly interfaces vital for success. Moreover, consumers increasingly turn to voice search to locate businesses in their locality, with 58% using this feature in the past year. Interestingly, Google’s “near me” searches have grown 250% over the last couple of years.

Regrettably, 56% of local establishments are yet to claim their Google My Business listings, missing out on the increased credibility and seven times more click opportunities that come with it. It’s especially relevant considering the fact that most consumers (92%) typically choose a business from the first page of local search results. Furthermore, the top spot in these local searches attracts almost a quarter of all clicks.

When consumers decide which local business to patronize, 88% consider online reviews before choosing. The figure for the younger generation (18-34) is even higher, with 91% placing their trust in companies with positive feedback. Similarly, up-to-date and accurate contact details are essential, as 80% of individuals will lose trust in businesses presenting inconsistent information.

Local SEO Facts and Trends

 

Local business optimization continues to take precedence, given that the astounding 46% of all Google queries are made with local intention, making mobile-friendly interfaces vital for success. Moreover, consumers increasingly turn to voice search to locate businesses in their locality, with 58% using this feature in the past year. Interestingly, Google’s “near me” searches have grown 250% over the last couple of years.

Regrettably, 56% of local establishments are yet to claim their Google My Business listings, missing out on the increased credibility and seven times more click opportunities that come with it. It’s especially relevant considering the fact that most consumers (92%) typically choose a business from the first page of local search results. Furthermore, the top spot in these local searches attracts almost a quarter of all clicks.

When consumers decide which local business to patronize, 88% consider online reviews before choosing. The figure for the younger generation (18-34) is even higher, with 91% placing their trust in companies with positive feedback. Similarly, up-to-date and accurate contact details are essential, as 80% of individuals will lose trust in businesses presenting inconsistent information.  Check back often for these and more fresh local SEO statistics.

Cited Sources

1. https://www.brightedge.com/blog/local-seo-becomes-hyperlocal
2. https://rgcdigitalmarketing.com.au/blog/15-powerful-local-seo-statistics-you-cant-ignore-in-2023/
3. https://20northmarketing.com/hyper-local-seo/
4. https://www.inc.com/peter-roesler/what-you-need-to-know-about-hyper-local-seo-how-it-can-increase-your-search-visibility.html
5. https://www.incrementors.com/blog/hyper-local-seo/
6. https://www.searchenginejournal.com/hyperlocal-seo-micro-moments/243221/
7. https://www.searchenginewatch.com/2018/04/03/hyperlocal-seo-what-is-it-and-how-can-you-make-sure-you-do-it-right/